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THE PIP How to Create an Unstoppable Team

You’ve finally found it. A systematic process for getting EVERY member of your team working in alignment, inspired to hold themselves accountable, and fully engaged to perform at their best to achieve your vision.

How to create an unstoppable team ↓

Whether you are in growth, turnaround, or exit mode, your objective is the same: sustainable increase in profitability. That means optimal performance from EVERY member of your team.

According to Gallup, however, engagement among U.S. workers is holding steady at a scant 31%. Seven out of ten people are either checked out or actively hostile toward their employer. Seven out of ten. You’ve felt it. And you already know it isn’t something you can simply hire your way out of, because you’ve tried.

The truth is, all business owners and managers are at various levels of STUCK. At this level it is no longer about DOING things. It is about GETTING THINGS DONE through other people. And there is a great deal to consider when you need to get things done through people who have a mind of their own.

But you don’t have to stay stuck.

There is a 7-step process to master this performance improvement work on a company-wide level. We call it THE Performance Improvement Plan.

You can’t do it all by yourself

No one knows your business better than you. You conceived of it. You gave birth to it. You have nurtured it into something real.

But to reach your full potential, you have to rely on people to execute your vision. Every business strategy is executed through people. And nearly seven out of ten of them are disengaged.

If your success depends on inspiring the best from your people and optimizing their productivity, you need a consistent, structured process.

THE PIP is that process.

The Process

The same process every successful company eventually evolves.

In fact, it is at the heart of every winning sports team. We have applied it in every kind of company imaginable: consumer products, consumer services, aerospace, health care, manufacturing, restaurants, business services, and more.

THE Performance Improvement Plan (THE PIP) is a systematic process for getting EVERY member of your team working in alignment, inspired to hold themselves accountable, and fully engaged to perform at their best to achieve your vision.

This process works for small and enterprise level businesses. It works for mom-and-pop shops and billion-dollar retailers. It works whether you sell services or widgets.

This process works because it incorporates but goes beyond strategy… can work with but does not require software… works within but can unify disparate corporate cultures…

It is a systematic process that:

Before we begin  ·  The three most important words

A simple three-word sentence is the basis for everything that follows.
It is the foundation for success in any endeavor, business or personal.
A simple thought before you say or do anything.

What’s the Goal?
Goal
Clear and quantifiable. The destination, in numbers.
Strategy
A comprehensive plan to achieve them.
Execution
Systematic, and always through people.

The value of any strategy, however brilliant, is a function of how well it is executed.
And every business strategy is executed through people.

7 Simple Steps

From disengaged individuals to
a team that moves as one.

01Determine
Your Why

Determine Your WHY

Start with What’s the Goal? Then go one level deeper and ask WHY. A clear goal tells you where to go. A clear WHY gives you PURPOSE. Purpose is what separates companies that push through obstacles from ones that fold when things get hard.

It is not enough, for instance, to want to dominate your industry. The deeper question is this: WHY are you in business in the first place?

Think about it this way: who do you think will lead a more successful company, the playboy who inherits the family business, or the founder of a startup driven by the belief that their product or service will make a real difference?

People don’t buy WHAT you do.
They buy WHY you do it.
They buy your promise to them.– Simon Sinek

When your WHY is out of alignment with your customers’ WHY, sales decrease. When your WHY is out of alignment with your vendors’ WHY, quality diminishes. When your WHY is out of alignment with your employees’ WHY, execution declines. Your WHY is your MISSION: the reason your company exists.

Mission
WHY. The reason your company exists.
Vision
WHAT. Where your mission will take you.
Strategy
HOW. The plan to get there.
Case Study · Aerospace Manufacturing

From 58% to 83%+ on-time delivery.

Generally speaking, there are three differentiators in business: quality, speed, and cost. Choose two. You can’t achieve all three.

This client made components for aircraft and spacecraft. It’s frightening to think there are companies in that industry that compete on price. Management was focused on quality and on-time delivery. When I interviewed the head of sales, however, I realized they were selling on price. The sales team’s WHY and the company’s WHY were completely out of alignment.

We fixed the alignment. It took two months to land a phrase the whole team could rally around, one with a real emotional tie: “On-Time Quality Without Compromise.” It became their mantra.

The result? On-time delivery climbed from 58% to 83%. Pride took over. Workstations became cleaner. Machinery was better maintained. And the sales team now had the confidence to sell on value rather than price. Profits soared.

58%83%+ and growing
It started with the checklist Get the Free PIP Checklist
02Clarify &
Quantify

Clarify & Quantify Goals

If you don’t know the goal, how can you possibly achieve it? And, perhaps more importantly, what do you rally your team around?

Goals must be quantifiable: specific numbers in terms of revenue ($), units sold (#), or market share (%), and timeframes.

“We seek to be the market leader” or “we will dominate our market” are fine aspirations, but they are not goals. You cannot align resources, inspire engagement, or drive accountability around aspirations.

Alignment, engagement and accountability require specific, measurable goals.

An example of a goal“We will achieve $[X] in revenue at a [Y]% profit margin by [date], and become the recognized leader in [niche].”

It’s better, but not perfect. The more granular the goal, the more measurable it is. The more measurable the goal, the better it is understood. The better understood the goal, the more likely it will be executed. And the better the execution, the more successful the company.

03Inspire
Engagement

Inspire Employee Engagement

Engagement among US workers is holding steady at a scant 31%. Seven out of ten people are either checked out or actively hostile toward their employer.

31%
Engaged US workers
(Gallup, most recent)
69%
Checked out or hostile toward their employer

If 69% of your team is disengaged, you are operating at a fraction of your potential. What is that costing you?

Most managers reach for one of two motivation levers. The carrot, which coddles. The stick, which threatens. Neither is effective. The stick only works while you are watching. The carrot often just pays a bonus for performance you already bought with a salary.

Motivation is an external force imposed upon a person. Inspiration is an internal force you cultivate within them. You do not want to motivate your people. You want to inspire them to hold themselves accountable.
04Build a
Strategy

Develop a Comprehensive Strategy

A WRITTEN business strategy is critical to the success of EVERY company. Without one, a business runs like a rudderless ship, going in circles or crashing into any obstacle in its path.

How many companies pride themselves on overcoming problems? How about not encountering them in the first place? That takes planning. That requires a written strategy.

Consider football. In any situation, one person speaks in the huddle: the quarterback. He says three things. Formation. Play. Count. With that, all eleven players know their assignment and how to adjust the moment the defense shifts.

Does your team know what to do in any given situation? Could you relax and leave for two weeks on vacation without your phone or laptop?

05Aligned
Accountability

Create Strategically Aligned Accountability

It is the efficiency of execution that determines profitability. And every strategy is executed through people.

Picture it. The quarterback calls a pass, takes the snap, and sees his receiver wide open. As he steps into the throw for an easy touchdown, he gets creamed, because the guard missed his block.

You won’t see the owner storm down from the box, run onto the field and scream at the guard who missed his block.

You won’t see the coach run off the sideline to scream at him.

Nine times out of ten, you won’t even see the quarterback scream either.

No one SAYS anything. Why? Because they don’t need to.

Everyone on the team knows who blew the assignment. The guard knows he let everyone down. And he knows everyone else knows. He’s already screaming at himself on the inside.

When everyone is aligned on the same goal and everyone participates in the development of the strategy, that creates an environment of engagement. It also creates transparency. It creates an environment in which each person holds themselves accountable. That is Level 3 Accountability.
06Monitor
Performance

Monitor Performance Consistently

You have done the hard part. The goals are clear and the team has bought in because you developed the goals as well as the strategy together. Now you need a way to monitor performance.

Much like the scoreboard at a game, everyone on the team needs to know how close you are to achieving your goals, what is holding you back, and what you need to do to get back on course. You need a system that is:

Objective
Performance measured in quantifiable, numeric terms.
Transparent
Everyone knows how each other’s performance impacts success.
Consistent
In terms of objectivity, transparency, and timeliness.
07Course
Corrections

Make Timely Course Corrections

Depending upon the industry, companies have a wide range of resources. All companies, however, of every size, in every industry, have three resources in common: people, money, and time.

People
Can be hired, trained, developed, or replaced.
Money
Can be borrowed, raised,
or earned.
Time
Cannot be manufactured, purchased, stored, borrowed or otherwise acquired.

People are a valuable resource that require a substantial investment in hiring, training, and development. But they are replaceable.

Money is a critical resource as well. It is ideally earned but can, at varying costs, be borrowed or raised. It is replenishable.

Time, however, is your most precious resource. It is the only resource you cannot manufacture, buy, barter, borrow, replace, or even store. The only thing you can do with time is manage it.

Thus, your PIP must have a time element ascribed to every goal. You must objectively and transparently monitor performance on a consistent basis in order to ensure timely course correction. Because once it’s gone, you can never get that time back.

All seven steps, working together

THE PIP is a systematic process for sustainable increase in profitability.

A performance improvement plan is usually aimed at improving the performance of a struggling employee. THE PIP does the same thing for your company as a whole. It is not a fad, a flavor of the month, or an overnight fix.

The PIP is a systematic process for getting EVERY member of your team working in alignment, inspired to hold themselves accountable, and fully engaged to perform at their best to create sustainable increase in profitability.

“The systematic approach allowed us a way of bringing out everyone’s unique and hidden talents. It helped us to create a clear and unified vision for executing optimal profitability.”
President · Aerospace Manufacturer
The free 7-step PIP checklist

Optimizing the performance of an entire company
is serious work.

Don’t simply take my word for it. Get the checklist and see for yourself the impact the Performance Improvement Plan can have on productivity in your company.

Your information is private. Always.

About the Author
DGK

David G. Kinney

Founder, The Kinney Group
Developer, Critical Factors Management System

A Harvard educated economist, David has applied more than forty years of executive management experience across start-up, growth, turnaround, and exit stage companies to develop Critical Factors into The Complete Corporate Performance Management System.

The philosophy behind his work is simple: the most important formula for success in any company is to create an aligned, engaged, and accountable team dedicated to the systematic execution of the strategy to achieve optimal, sustainable profitability.

Today the entire system is self-serve. It begins with the PIP Checklist, and you take it as far as you like.

Harvard University · Economics Fortune 500 Management Training
Founder, The Kinney Group Developer, Critical Factors Management System
What’s the Goal?